Because consumers are much more health conscious than ever before, freshly blended beverages are especially popular. Your customers know drinks made with fruit and juices are healthy and wholesome alternatives to other kinds of beverages. What's more, you can market blended beverages to all demographics!
Kids love the taste of blended drinks as much as adults do. And if you create a kids blended beverage menu, you'll profit not only from the ability to charge more for a blended item, you'll benefit by including kids: Blended beverages are often perceived by kids as an "adult" drink and kids like to order what adults order.
Blended beverages are also appealing to bigger kids and young adults, particularly bar customers, while providing operators with substantial revenues. Blended beverages cost little to create, yet they demand a high menu price because of their appearance, flavor and texture.
Operators can also increase the menu price with a few simple touches.
- Distinguish blended beverages by serving them in stemware.
- Use glassware that's already in your inventory, particularly bar your inventory, such as brandy snifters, champagne flutes, wine goblets and beer mugs, for visual enhancement.
- Use different straw colors and shapes, particularly for kids.
- Garnish blended beverages with fruit, such as lemons, limes, oranges, pineapple and cherries, or be creative and exotic with elaborate decorations -- papaya, kiwi, mango, fresh cherries, edible flowers and herbs.