Increase your sales by bundling snacks with other products.
- Often, customers purchase salted snack and cold beverage items together. For example, Pringles is accompanied by a cold drink 89% of the time.
- Combination meals or beverage-snack combinations are great ways to tie snack purchases to purchases of other items. Combo meals can simplify the menu and they contribute to value perception. Additionally, combinations help customers order more quickly, making it easier on your servers and cashiers.
Variety of Snacks: Does it Matter?
Consumers come in all kinds -- so should your snacks. Consumers crave variety, especially in their snack purchases.
- Customers want different forms and shapes of snacks and potato chips. Pringles, which are different from a traditional potato chip, can grow your potato chip sales by 30% because they bring customers who ordinarily wouldn't buy traditional chips to the category.
- Flavors are another way add variety to your snack line-up. In fact, 52% of potato chips purchased are flavored. And, customers who purchase flavored chips purchase more 72% more chips than the average buyer. Offering brand and flavor variety can drive incremental sales in your operation.
Top Brands = Increased Sales
In order to maximize your sales and profit in a limited space, mix in top selling snack brands.